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Machine-to-machine: A whole new wireless pricing ballgame

  • TC2 Blog
  • 3/7/2013
  • David Rohde

If you’d pay $50 a month for 5GB of monthly data, would you pay $8.99 a month for a mere 1MB – one-five-thousandth of the same amount of usage? Of course not. But that’s how the machine-to-machine (M2M) market is shaping up.

Both Verizon Wireless and AT&T have made splashy acquisitions in the M2M market, and you can bet they’ll be putting M2M plans in front of you if they haven’t already. When they do, you’d better know why their M2M usage pricing is all out of proportion to ordinary wireless usage – or at least recognize that it is – and what you can and should do about it.