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Is T-Mobile really the “Uncarrier” enterprises are looking for?

  • TC2 Blog
  • 11/8/2013
  • Ben Fox

T-Mobile is pitching itself as the “Uncarrier” – behaving differently from the traditional carrier model and claiming that it is on the same side as its customers, and by proxy suggesting that its competitors are all on the opposite side of their customers.

The Uncarrier approach that is currently receiving the most attention from enterprise customers is the potentially mold-breaking approach to the costs of using wireless devices while travelling outside of the US – i.e., international roaming. International roaming has long been a sore point for all wireless users, consumers and enterprises alike. The cost of making voice calls, sending text messages and using data services while roaming internationally can be prohibitive, and is viewed as a cash cow for the carriers.